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X-WR-CALNAME;VALUE=TEXT:Yusaku Takeda: Nationalism and Corporate Strategy: From Yamaha Pianos to Motorcycles, 1945-1960
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SUMMARY:Yusaku Takeda: Nationalism and Corporate Strategy: From Yamaha Pianos to Motorcycles, 1945-1960
DESCRIPTION:<p style="margin:0in;text-align:start;-webkit-text-stroke-width:0px">	<span><span style="sans-serif"><span style="caret-color:#000000"><span style="color:#000000"><span style="font-style:normal"><span style="font-variant-caps:normal"><span style="font-weight:normal"><span style="letter-spacing:normal"><span style="orphans:auto"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:auto"><span style="word-spacing:0px"><span style="-webkit-text-size-adjust:auto"><span style="text-decoration:none"><strong>Abstract: </strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span><span style="sans-serif"><span style="caret-color:#000000"><span style="color:#000000"><span style="font-style:normal"><span style="font-variant-caps:normal"><span style="font-weight:normal"><span style="letter-spacing:normal"><span style="orphans:auto"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:auto"><span style="word-spacing:0px"><span style="-webkit-text-size-adjust:auto"><span style="text-decoration:none"><span><span style='NewRoman",serif'>I theorize how nationalist ideology sparks unconventional managerial discourse about strategies and sets in motion novel strategy processes and outcomes. Using proprietary archival data, I study the evolution of strategic discourse at Nippon Gakki Ltd, later known as Yamaha Corporation and Yamaha Motor Company. In the 1950s, Nippon Gakki diversified into the motorcycle and other motorized product businesses from its incumbent musical instrument business, driven by an imperative to help Japan regain national prestige and prosperity after World War II. I depict a dynamic process in which, over time, nationalist ideology reinforces <em>and </em>fundamentally transforms managerial discourse and perceived strategic priorities. Nationalist ideology initially frames organizational identity and strategic priorities within the existing business context, but as nationalism becomes emotionally charged, it obscures the relative significance of the identities tied to the existing businesses, leading to a substantial deviation from prior core businesses. I synthesize these findings to offer an integrated theoretical framework on the effect of nationalist ideology on strategy-making, introduce nationalism as a potent ideological force on corporate strategy, and invite research on the link between nationalism and organizations.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
LOCATION:HBS Baker Library B-82 and Zoom
STATUS:CONFIRMED
DTSTART:20210910T170000Z
DTEND:20210910T183000Z
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